Program Manager - Digital Transformation (m/f/x)

Hybrid
- Norderstedt, Germany
Sales & Marketing Excellence

Job description

Drive the digital transformation towards a data-driven, digitized way-of-working in Sales and Marketing Europe. Lead and manage the complete program of Hybrid Sales System implementation, guide project leaders, manage stakeholders and ensure the most effective utilization of data, AI-tools, and digital products in order to contribute to the strategic goals of the organization.

Program Leadership:

Steer multiple projects under the Hybrid Sales System program

Ensure projects are aligned with other initiatives and the overarching strategy
Collaborate with Sales and Marketing experts to ensure the Hybrid Sales System meets their needs and supports their activities
Engage with stakeholders at all levels to gather requirements, provide updates, and manage expectations. Ensure adequate Change Management

Automation, AI integration, and personal interaction:

Select and implement AI tools to enhance internal efficiency and productivity

Utilize AI to provide actionable insights and support decision-making processes
Drive the generation and effective use of data (both internal and external) to support sales and marketing activities
Lead the digitization of harmonized processes, ensuring a balance between digital efficiency and personal customer interaction
Ensure initiatives are a supplement to or suited for existing customer facing digital solutions, such as tesaPRO and tesa website

Performance Monitoring:

Establish metrics and KPIs to monitor the utilization and effectiveness of the digital elements within Hybrid Sales System
Regularly report on program progress, challenges, and successes to senior stakeholders and higher management

Job requirements

University degree in Information Technology, Sales & Marktg Mgmt, Business Administration, or related field
5-10 years of experience as a Program Manager preferably in Digital Transformation projects with focus on Sales and Marketing
Good understanding of IT architecture and the idea of standardization of processes, organization and technology
Knowledge in the area of customer contact center solutions (ideally based on Microsoft technology) with the ability to steer IT providers in this area
Experience in business requirements engineering and the ability to translate business requirements into solution designs to bridge between business and IT
Experienced in business and technical project management (agile & waterfall)
Proven track record in supplier selection processes
Proficiency in project management software and tools
Experience in implementing customer-relevant digital solutions
Understanding of sales and marketing processes and challenges
Ability to manage multiple projects simultaneously and deliver on time and within budget
Fluency in English
Ability to work in a matrix organization in an international environment
Excellent leadership, communication, and organizational skills
Result driven and focused whilst seeing the bigger picture
Strategic thinking and problem-solving capabilities
Ability to work in a fast-paced, dynamic environment

Hybrid

Norderstedt, Schleswig-Holstein, Germany

Sales & Marketing Excellence

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tesa processes your personal information in connection with the online application via our application management system and also to assess your potential work-related applicability. In doing so, we process the information you provide based on the legal basis of contract preparation/decision to enter into a contract. If you voluntarily provide us with additional personal data, we process this on the basis of your revocable consent.

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DSN Group/ datenschutz nord GmbH

Jennifer Jähn-Nguyen Sechslingspforte 2 22087 Hamburg dataprotection@tesa.com

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What you can expect :
At tesa, we create adhesive solutions that improve the work, products and lives of our customers.
How we do it? At tesa, we dare to create! Therefore, we team up, we challenge our-selves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.
We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and beliefes.
If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.
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Program Manager - Digital Transformation (m/f/x)

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