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Program Manager - Digital Transformation (m/f/x)

  • Hybrid
    • Norderstedt, Germany
  • Sales & Marketing Excellence

Job description

Drive the digital transformation towards a data-driven, digitized way-of-working in Sales and Marketing Europe. Lead and manage the complete program of Hybrid Sales System implementation, guide project leaders, manage stakeholders and ensure the most effective utilization of data, AI-tools, and digital products in order to contribute to the strategic goals of the organization.

Program Leadership:

  • Steer multiple projects under the Hybrid Sales System program

  • Ensure projects are aligned with other initiatives and the overarching strategy

  • Collaborate with Sales and Marketing experts to ensure the Hybrid Sales System meets their needs and supports their activities

  • Engage with stakeholders at all levels to gather requirements, provide updates, and manage expectations. Ensure adequate Change Management

Automation, AI integration, and personal interaction:

  • Select and implement AI tools to enhance internal efficiency and productivity

  • Utilize AI to provide actionable insights and support decision-making processes

  • Drive the generation and effective use of data (both internal and external) to support sales and marketing activities

  • Lead the digitization of harmonized processes, ensuring a balance between digital efficiency and personal customer interaction

  • Ensure initiatives are a supplement to or suited for existing customer facing digital solutions, such as tesaPRO and tesa website

Performance Monitoring:

  • Establish metrics and KPIs to monitor the utilization and effectiveness of the digital elements within Hybrid Sales System

  • Regularly report on program progress, challenges, and successes to senior stakeholders and higher management

Job requirements

  • University degree in Information Technology, Sales & Marktg Mgmt, Business Administration, or related field

  • 5-10 years of experience as a Program Manager preferably in Digital Transformation projects with focus on Sales and Marketing

  • Good understanding of IT architecture and the idea of standardization of processes, organization and technology

  • Knowledge in the area of customer contact center solutions (ideally based on Microsoft technology) with the ability to steer IT providers in this area

  • Experience in business requirements engineering and the ability to translate business requirements into solution designs to bridge between business and IT

  • Experienced in business and technical project management (agile & waterfall)

  • Proven track record in supplier selection processes  

  • Proficiency in project management software and tools

  • Experience in implementing customer-relevant digital solutions

  • Understanding of sales and marketing processes and challenges

  • Ability to manage multiple projects simultaneously and deliver on time and within budget

  • Fluency in English

  • Ability to work in a matrix organization in an international environment

  • Excellent leadership, communication, and organizational skills

  • Result driven and focused whilst seeing the bigger picture

  • Strategic thinking and problem-solving capabilities

  • Ability to work in a fast-paced, dynamic environment

Hybrid
  • Norderstedt, Schleswig-Holstein, Germany
Sales & Marketing Excellence

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What you can expect :

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge our-selves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and beliefes.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.

tesa #APlaceForYou

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